Top Advisor Marketing

Episode 280 – How This Advisor Gets 10,000 Listens Every Month by Podcasting About Life (Not Money!) –– With Jimmy Williams

January 12, 2021

Put yourself in your prospect’s shoes. Would you enjoy listening to a podcast that gives you a boring rundown on a financial topic? Or worse, is clearly trying to sell to you?

Probably not. People don’t want to be sold to. They listen to podcasts to be entertained and inspired.

In this episode, Matt joins Jimmy Williams, founder of Compass Capital Management and the host of Live a Life by Design podcast. They dive into Jimmy’s proven strategies for attracting 10,000 unique listeners every month by talking about life, why talking about finances was never the plan, and how he uses his podcast to grow his business.

In this episode, you will learn:

  • How to use the art of storytelling to keep your podcast audience coming back for more
  • Ways to highlight your unique approach to solving your clients’ problems in every episode
  • The mindset strategy that Jimmy swears by for putting 100% focus into his podcast once a week, despite having a busy practice
  • Why Jimmy decided, from day one, to dedicate his podcast to talking about life 
  • And more!

Tune in now to learn how to #BeYourOwnLoud and gain a loyal audience by dedicating your own podcast to talking about life!  

Resources: 

ProudMouth | Matt Halloran on LinkedIn | Jimmy Williams on LinkedIn | Live a Life by Design | Jimmy’s Top Reads | Life a Life by Design Podcast, ep. 88: The Importance of Coaching and Being Unique –– With Matt Halloran | Compass Capital Management 

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